Curl Crème
£28.00All Gone
Dreamed up by you, developed by us. This do-it-all curl cream gives definition, hydration and shine to ALL curl types.
PERFECT FOR
- CURL-ENHANCING
- FRIZZ
- SHINE
less
frizz

BUILD YOUR OWN BUNDLE & SAVE 15%BUILD YOUR OWN BUNDLE & SAVE 15%BUILD YOUR OWN BUNDLE & SAVE 15%BUILD YOUR OWN BUNDLE & SAVE 15%BUILD YOUR OWN BUNDLE & SAVE 15%BUILD YOUR OWN BUNDLE & SAVE 15%BUILD YOUR OWN BUNDLE & SAVE 15%BUILD YOUR OWN BUNDLE & SAVE 15%
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Anti-Dandruff Shampoo
£32
Fine Hair Shampoo
£28
Fine Hair Conditioner
£28
Medium Hair Shampoo
£28
Medium Hair Conditioner
£28
Thick Hair Shampoo
£28
Thick Hair Conditioner
£28
Detox Shampoo
2 Sizes / £28
Fine Hair Conditioner Refill Pouch
£56
Medium Hair Conditioner Refill Pouch
£56
Thick Hair Conditioner Refill Pouch
£56
Fine Hair Shampoo Refill Pouch
£56
Medium Hair Shampoo Refill Pouch
£56
Detox Shampoo Refill Pouch
£56
Thick Hair Shampoo Refill Pouch
£56
Detox Shampoo Jumbo
£33
Detox Shampoo
2 Sizes / £28
Thick Hair Treatment Masque
£34
Hair Oil
2 Sizes / £26
Fine To Medium Hair Treatment Masque
£34
Scalp & Body Scrub St. Bart's
£36
Anti-Dandruff Shampoo
£32
Scalp Serum
£48
Scalp & Body Scrub
£36
Thick & Full Supplements
£38
Leave In Conditioner
£26
Leave In Conditioner Jumbo
£32
Detox Shampoo Jumbo
£33
Scalp & Body Scrub St. Bart's Travel
£16
Matte Pomade
£20
Hair Oil
2 Sizes / £26
Leave In Conditioner
£26
Air Dry Foam
£26
Curl Crème
2 Sizes / £28
Rose Hair & Body Oil
£28
Heat Protection Spray
£26
Super Dry Shampoo
2 Sizes / £24 All Gone
Wave Spray
2 Sizes / £26
Volume Spray
£24
Texturizing Hair Spray
2 Sizes / £12
Finishing Crème
£24
Texturizing Hair Spray Travel
£12
Wave Spray Travel
£12
Hair Oil Travel
£14
Leave In Conditioner Jumbo
£32
Fine Hair Shampoo Refill Pouch
£56
Fine Hair Conditioner Refill Pouch
£56
Medium Hair Shampoo Refill Pouch
£56
Medium Hair Conditioner Refill Pouch
£56
Thick Hair Shampoo Refill Pouch
£56
Thick Hair Conditioner Refill Pouch
£56
Hand Wash Refill Pouch
£42
Hand Lotion Refill Pouch
£42
Detox Shampoo Refill Pouch
£56
Melrose Place Body Cleanser Refill Pouch
£52
Thick & Full Supplements Refill Pouch
£32
Dean Street Body Cleanser Refill Pouch
£52
Detox Shampoo
2 Sizes / £28
Anti-Dandruff Shampoo
£32
Leave In Conditioner
£26
Fine Hair Shampoo
£28
Fine Hair Conditioner
£28
Medium Hair Conditioner
£28
Medium Hair Shampoo
£28
Thick Hair Shampoo
£28
Thick Hair Conditioner
£28
Hair Oil
2 Sizes / £26
Air Dry Foam
£26
Wave Spray
2 Sizes / £26
Texturizing Hair Spray
2 Sizes / £12
Super Dry Shampoo
2 Sizes / £24 All Gone
Scalp & Body Scrub
£36
Matte Pomade
£20
Volume Spray
£24
Finishing Crème
£24
Curl Crème
2 Sizes / £28
Heat Protection Spray
£26
Scalp Serum
£48
Rose Hair & Body Oil
£28
Medium Hair Shampoo Refill Pouch
£56
Fine Hair Conditioner Refill Pouch
£56
Thick & Full Supplements
£38
Leave In Conditioner Travel
£14
Fine Hair Shampoo Refill Pouch
£56
Medium Hair Conditioner Refill Pouch
£56
Leave In Conditioner Jumbo
£32
Hair Oil Travel
£14
Wave Spray Travel
£12
Thick Hair Conditioner Refill Pouch
£56
Detox Shampoo Jumbo
£33
Texturizing Hair Spray Travel
£12
OUAI Better Together
£33
Detox Shampoo Refill Pouch
£56
Body Cleanser St. Barts
£26
Scalp & Body Scrub St. Bart's
£36
Body Cleanser Dean Street
£26
Hand Wash
£28
Hand Wash Refill Pouch
£42
Melrose Place Body Cleanser
£26
Scalp & Body Scrub
£36
Scalp & Body Scrub St. Bart's Travel
£16
Body Crème St. Barts
£34
Melrose Place Body Crème
£34
Hand Crème
£22
Body Crème Shibuya
£34
Hand Lotion
£28
Hand Lotion Refill Pouch
£42
Fine Hair Shampoo Refill Pouch
£56
Fine Hair Conditioner Refill Pouch
£56
Medium Hair Shampoo Refill Pouch
£56
Medium Hair Conditioner Refill Pouch
£56
Thick Hair Shampoo Refill Pouch
£56
Thick Hair Conditioner Refill Pouch
£56
Hand Wash Refill Pouch
£42
Hand Lotion Refill Pouch
£42
Detox Shampoo Refill Pouch
£56
Melrose Place Body Cleanser Refill Pouch
£52
Thick & Full Supplements Refill Pouch
£32
Dean Street Body Cleanser Refill Pouch
£52
Scalp & Body Scrub St. Bart's
£36
Melrose Place Body Cleanser
£26
Melrose Place Body Crème
£34
Scalp & Body Scrub
£36
Body Cleanser Dean Street
£26
Hand Wash
£28
Body Crème Shibuya
£34
Body Cleanser St. Barts
£26
Body Crème St. Barts
£34
Chill Pills
£13 Regular price £26
Hand Crème
£22
Hand Lotion
£28
Melrose Place Body Cleanser Refill Pouch
£52
Scalp & Body Scrub St. Bart's Travel
£16
Holi-OUAI Gift Bag
£6
Live Life Your OUAI Half-Zip Sweatshirt
4 Sizes / £60
Live Life Your OUAI Sweat Shorts
4 Sizes / £40
OUAI Bébé Sweat Set
4 Sizes / £30
OUAI Bébé Sunglasses
£16
Fur Bébé Bandana
£10
Fur Bébé Tennis Ball Set
£15
Live Life Your OUAI Embroidered Crewneck
4 Sizes / £55
Hair Comb
£12
Hair Pick
£12
Fine Hair Shampoo
£28
Fine Hair Conditioner
£28
Fine To Medium Hair Treatment Masque
£34
Wave Spray
2 Sizes / £26
Finishing Crème
£24
Fine Hair Shampoo Refill Pouch
£56
Fine Hair Conditioner Refill Pouch
£56
Hair Oil
2 Sizes / £26
Texturizing Hair Spray
2 Sizes / £12
Volume Spray
£24
Super Dry Shampoo
2 Sizes / £24 All Gone
Anti-Dandruff Shampoo
£32
Detox Shampoo
2 Sizes / £28
Scalp & Body Scrub St. Bart's
£36
Scalp Serum
£48
Scalp & Body Scrub
£36
Thick & Full Supplements
£38
Thick & Full Supplements Refill Pouch
£32
Scalp & Body Scrub St. Bart's Travel
£16
Anti-Dandruff Shampoo
£32
Leave In Conditioner Jumbo
£32
Hair Oil
2 Sizes / £26
Matte Pomade
£20
Fine To Medium Hair Treatment Masque
£34
Thick Hair Treatment Masque
£34
Finishing Crème
£24
Texturizing Hair Spray
2 Sizes / £12
Leave In Conditioner
£26
Air Dry Foam
£26
Scalp & Body Scrub
£36
Curl Crème
2 Sizes / £28
Rose Hair & Body Oil
£28
Scalp Serum
£48
Thick & Full Supplements
£38
Volume Spray
£24
Hair Oil
2 Sizes / £26
Super Dry Shampoo
2 Sizes / £24 All Gone
Thick & Full Supplements Refill Pouch
£32
Texturizing Hair Spray
2 Sizes / £12
Detox Shampoo
2 Sizes / £28
Scalp & Body Scrub
£36
Super Dry Shampoo
2 Sizes / £24 All Gone
Scalp & Body Scrub St. Bart's
£36
Texturizing Hair Spray
2 Sizes / £12
Fine Hair Shampoo
£28
Fine Hair Conditioner
£28
Medium Hair Shampoo
£28
Medium Hair Conditioner
£28
Thick Hair Shampoo
£28
Thick Hair Conditioner
£28
Fine Hair Shampoo
£28
Fine Hair Conditioner
£28
Leave In Conditioner
£26
Leave In Conditioner Jumbo
£32
Fine To Medium Hair Treatment Masque
£34
Thick Hair Treatment Masque
£34
Hair Oil
2 Sizes / £26
Scalp & Body Scrub
£36
Finishing Crème
£24
Rose Hair & Body Oil
£28
Heat Protection Spray
£26
Scalp & Body Scrub St. Bart's
£36
Medium Hair Conditioner
£28
Medium Hair Shampoo
£28
Thick Hair Conditioner
£28
Thick Hair Shampoo
£28
Melrose Place Eau de Parfum Travel
£20
Melrose Place Body Cleanser
£26
Melrose Place Body Crème
£34
Scalp & Body Scrub
£36
Detox Shampoo
2 Sizes / £28
Super Dry Shampoo
2 Sizes / £24 All Gone
Fine To Medium Hair Treatment Masque
£34
Thick Hair Treatment Masque
£34
Detox Shampoo Refill Pouch
£56
Melrose Place Body Cleanser Refill Pouch
£52
Wave Spray
2 Sizes / £26
Leave In Conditioner
£26
Air Dry Foam
£26
Texturizing Hair Spray
2 Sizes / £12
Curl Crème
2 Sizes / £28
Leave In Conditioner Travel
£14
North Bondi Eau de Parfum
2 Sizes / £54
Leave In Conditioner Jumbo
£32
North Bondi Eau de Parfum Travel
£20
Wave Spray Travel
£12
Hair Oil
2 Sizes / £26
Matte Pomade
£20
Finishing Crème
£24
Heat Protection Spray
£26
Hair Oil Travel
£14
Rue St Honoré Eau de Parfum
£54
Fine Hair Shampoo
£28
Fine Hair Conditioner
£28
Medium Hair Conditioner
£28
Medium Hair Shampoo
£28
Thick Hair Conditioner
£28
Thick Hair Shampoo
£28
Medium Hair Shampoo Refill Pouch
£56
Fine Hair Conditioner Refill Pouch
£56
Fine Hair Shampoo Refill Pouch
£56
Medium Hair Conditioner Refill Pouch
£56
Thick Hair Conditioner Refill Pouch
£56
Fur Bébé
£28
Thick Hair Shampoo Refill Pouch
£56
Dreamed up by you, developed by us. This do-it-all curl cream gives definition, hydration and shine to ALL curl types.
Which OUAI to the beach? A nuanced blend of rich florals and sheer white musk, North Bondi was inspired by Sydney’s iconic Bondi Beach, featuring notes of bergamot, Italian lemon, rose de mai, violet, and more.
BERGAMOTAPPLE BLOSSOMRASPBERRYITALIAN LEMONROSE DE MAIJASMINEVIOLETPATCHOULISANDALWOODWHITE MUSKMAGNOLIALILYBLACKBERRYBERGAMOTAPPLE BLOSSOMRASPBERRYITALIAN LEMONROSE DE MAIJASMINEVIOLETPATCHOULISANDALWOODWHITE MUSKMAGNOLIALILYBLACKBERRYBERGAMOTAPPLE BLOSSOMRASPBERRYITALIAN LEMONROSE DE MAIJASMINEVIOLETPATCHOULISANDALWOODWHITE MUSKMAGNOLIALILYBLACKBERRY
Which OUAI to the beach? A nuanced blend of rich florals and sheer white musk, North Bondi was inspired by Sydney’s iconic Bondi Beach, featuring notes of bergamot, Italian lemon, rose de mai, violet, and more.
Bergamot, apple blossom, raspberry, Italian lemon
Patchouli, sandalwood, white musk
Rose de mai, jasmine, violet
For our curlfriends, this silicone-free cream that defines curls, tames frizz, and adds shine to all curl types. Co-created with 150 members of our community over one year of testing, Curl Crème’s key ingredients linseed & chia seed collab to shape curls while maintaining the hair’s natural texture and protecting hair from humidity. A side of coconut oil & babassu oil soft serves your curls, seals damaged cuticles, and enhances shine. Comes in two flavors—our signature North Bondi Fragrance with notes of bergamot & lemon, plus an unscented version to use as a mixer in your next curl cocktail. Oh, and we supersized it with an 8 oz tube.
Wet Hair: Section hair and distribute evenly by finger combing through each section. Can be used for wash & go styles.
Dry Hair: Apply sparingly and directly to curls to help define and smooth frizz.
North Bondi: Water / Aqua / Eau, Cetearyl Alcohol, Glycerin, Cocos Nucifera (Coconut) Oil, Orbignya Speciosa Kernel Oil, Behentrimonium Chloride (Anti-Static Agent / Agent Antistatique), Hydrogenated Soybean Oil, Linum Usitatissimum (Linseed) Seed Extract, Linum Usitatissimum (Linseed) Seed Oil, Panthenol, Salvia Hispanica Seed Extract, Cetrimonium Chloride (Anti-Static Agent / Agent Antistatique), Ppg-3 Benzyl Ether Myristate, Dicaprylyl Carbonate, Lauryl Glucoside, Polyquaternium-37, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol,Isopropyl Alcohol, Xylitol,Caprylic Acid, Sorbitan Oleate, Hydroxypropyl Starch Phosphate, Aminomethyl Propanol, Disodium Edta, Phenoxyethanol, Benzyl Alcohol, Fragrance / Parfum, Alpha-Isomethyl Ionone, Limonene, Geraniol, Hydroxycitronellal, Linalool, Citronellol.
FRAGRANCE FREE: Water / Aqua / Eau, Cetearyl Alcohol, Glycerin, Cocos Nucifera (Coconut) Oil, Orbignya Speciosa Kernel Oil,Behentrimonium Chloride (Anti-Static Agent / Agent Antistatique), Hydrogenated Soybean Oil, Linum Usitatissimum (Linseed) Seed Extract, Linum Usitatissimum (Linseed) Seed Oil, Panthenol, Salvia Hispanica Seed Extract, Cetrimonium Chloride (Anti-Static Agent / Agent Antistatique), Ppg-3 Benzyl Ether Myristate, Dicaprylyl Carbonate, Lauryl Glucoside,Polyquaternium-37, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol,Isopropyl Alcohol, Xylitol, Caprylic Acid, Sorbitan Oleate, Hydroxypropyl Starch Phosphate, Aminomethyl Propanol, Disodium Edta, Phenoxyethanol, Benzyl Alcohol.