Curl Products on wrinkled paper background

CURL CRÈMES

DREAMED UP BY YOU,
DEVELOPED BY US.

Shop Now

Hand Care

The future is in your hands.

Shop Now

Detox Shampoo sitting on granite countertop

DETOX SHAMPOO

Finally, a detox
that doesn’t suck.

Shop Now

Free shipping on orders over £55

OUAI (noun)—
pronounced “way”
OUAI means yes, in that casual, Parisian way.

OUAI (noun)—
pronounced “way”
OUAI means yes, in that casual, Parisian way.

Woman with curly hair

Shampoos and Conditioners

Shop Now

Fragrance

Shop Now

Body

Shop Now

Bestsellers

Shop Now

Our Bestsellers

Our Bestsellers

Shop Now
Leave In ConditionerLeave In Conditioner

Leave In Conditioner

From £10

Hair OilHair Oil

Hair Oil

From £12

Scalp & Body ScrubScalp & Body Scrub

Scalp & Body Scrub

£32

Detox ShampooDetox Shampoo

Detox Shampoo

£24

Super Dry ShampooSuper Dry Shampoo

Super Dry Shampoo

From £12

Volume SprayVolume Spray

Volume Spray

£22

Fine Shampoo

Fine Shampoo

£22

Fine ConditionerFine Conditioner

Fine Conditioner

£22

SUSTAINABILITY
SHOP

Shop Now

Array of sustainable products

It's a Ouai
of Life

Haircare
you can

relate to,
finally.

Ouai of Life

OUAI Wave Spray Fragrance OUAI
01
A Guide to OUAI Scents (and the Inspiration Behind Them)

Explore
FAQ: Our Fine, Medium and Thick Shampoos & Conditioners
02
FAQ: Our Fine, Medium and Thick Shampoos & Conditioners

Explore
How We're Working Toward Environmental Sustainability
03
How We're Working Toward Environmental Sustainability

Explore

01

02

03

All Features