Looks like you're in . Would you like to go to the US site?

Ouai Logo
Ouai Logo
SHOP ALL SHOP ALL

SHOP ALL

Modern, effortless hair ahead.

Shop Now
Smooth Spray Smooth Spray

Smooth
Spray

NEW! The leave-in conditioner that won't OUAI you down.

Shop now
Wave Spray Wave Spray

Wave
Spray

I just got out of the ocean and
my hair dried perfectly.

Shop Now
Memory Mist Memory Mist

Memory
Mist

Set it and forget it.

Shop Now
Shop Bestsellers

Shop Bestsellers

New Products New Products

New Products

Treatment Treatment

Treatment

Daily Care Daily Care

Daily Care

Styling Styling

Styling

Shop Supplements

LIFE IS HARD, LOOKING GOOD SHOULD BE EASY

Connect with Ouai

Best Sellers

Texturizing Hair Spray

Texturizing Hair Spray

Starting at £10.00

Hair Oil

Hair Oil

£24.00

Memory Mist

Memory Mist

£25.00

#myouai

View Gallery

This website sells & ships all OUAI products to the continental UK and all non-aerosol products globally.

If you live outside continental UK and would like to purchase an aerosol product, please visit Cult Beauty.

Close