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Modern, effortless hair ahead.
NEW! The leave-in conditioner that won't OUAI you down.
I just got out of the ocean and my hair dried perfectly.
Set it and forget it.
Starting at £10.00
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This website sells & ships all OUAI products to the continental UK and all non-aerosol products globally.
If you live outside continental UK and would like to purchase an aerosol product, please visit Cult Beauty.