The Key to Extending Your Style Until Wash Day


Mission impossible is styling your hair and expecting it to last more than a day. With our high octane heat protectant Memory Mist, said mission is OUAI possible. Because who can be bothered to touch up their tresses? Activated with the heat of your flat iron or any heat tool, Memory Mist uses memory polymer technology to prime, protect, and memorize your style until your next wash. Follow the tutorial above to set it and forget it, and maintain your mane's health. 

  1. Section dry hair and mist Memory Mist lightly over each section
  2. Activate with heat to lock in your style
  3. Protects strands from up to 450 degrees of heat
  4. Memorizes your style for days
  5. Smells like: Rue St. Honore with notes of Violet, Gardenia, Ylang Ylang, and White Musk