We’re OUAI thankful for the hair and makeup tutorials our favorite influencers are turning out, but sometimes we’re left scratching our heads—like, huh, how’d you do that?! Because there's no "press help for assistance" button on YouTube, and in an effort to save you time, we scoured the Disneyland of digital for easy-to-follow hair how-to’s. Ahead, seven tutorials using OUAI products that you can actually recreate yourself, like an edgy lob from Melissa Alatorre, long bombshell waves by Desi Perkins and more.


Who: Melissa Alatorre @alatorreee
What: A short, edgy lob
How: Hair OilFinishing Creme, and Texturizing Hair Spray

Who: Desi Perkins @desiperkins
What: Soft bombshell waves
How: Dry Shampoo Foam


Who: Madelynn @madewin
What: Short, curly bob
How: Curl Shampoo and Conditioner


Who: Gabriel Zemora @thegabrielzamora
What: Short pompadour style
How: Hair Oil and Memory Mist


Who: Kristin Garfinkel @kgar15
What: Voluminous half-up ponytail
How: Texturizing Hair Spray


Who: Kyrah Stewart @kyrahstewart
What: An everyday curl routine
How: Curl Jelly and Rose Hair & Body Oil


Who: Ellen V Lora @ellenvlora
What: Undone, messy waves
How: Medium Hair Spray and Matte Pomade

Want more easy tutorials? Head to our How-To Hair Tutorials page now.



Hair Oil

Dry Shampoo Foam

Texturizing Hair Spray

Medium Hair Spray

OUAI Medium Hair Spray

Matte Pomade

Curl Jelly

Curl Shampoo

OUAI Curl Shampoo

Curl Conditioner

OUAI Curl Conditioner

Rose Hair & Body Oil

Memory Mist

Finishing Creme