Because OUAI is cool girl hair incarnate, it was only fitting we contributed that same sentiment to the CFDA Vogue Fashion Fund show in Los Angeles, where budding designers flaunt their designs for $400K in addition to a Vogue editor and CFDA member mentorship. In sweltering triple-digit temps at the Chateau Marmont Hotel in Hollywood, celebrity hairstylist Gregory Russell coiffed hair for OUAI while Alice Lane perfected pouts for Milk Makeup. From dreamy forest nymph 'dos to mod manes and grungy two-textured tresses, see all the best hair from the show in our backstage photo diary with Gregory, below.

Vogue CFDA Fashion Fund Show OUAI Haircare Memory Mist

For LA-based label RtA, Gregory Russell used OUAI Rose Hair & Body Oil and Matte Pomade to create an edgy combo of wet root and dry ends, a cool girl vibe that wouldn't be complete without a hint of gritty texture from award-winning Wave Spray.

Vogue CFDA Fashion Fund Show OUAI Haircare Gregory Russell

Beehive-high hair reminiscent of Audrey Hepburn dressed models flaunting Ahlem's mod collection, while the forest-like manes Gregory made for Sandy Liang’s collection called for magical style extender Memory Mist.

Vogue CFDA Fashion Fund Show OUAI Haircare Gregory Russell
Romantic floral hair was the focal point of Jordan Askill’s sculpture-inspired collection, for which soft curls got an ethereal finishing touch from Texturizing Hair Spray, a super lightweight last step that seals any look.



Rose Hair & Body Oil

Matte Pomade

Wave Spray

Memory Mist

Texturizing Hair Spray