Treatment Masque in a Tube Just Touched Down

You thought you liked Treatment Masque before but wait until you get your hands on the new Treatment Masque in a tube, out today. It's the same great product you know and love for repairing damage, now with the ability to customize how much or how little you need to get the job done.

OUAI Treatment Masque in a tube before and after short hair

Whether you're a longtime fan of our virgin hair-inducing mask or a first-timer, the best way to get the full benefits of Treatment Masque is to start with our deep-cleansing Scalp & Body Scrub to remove flakes and product buildup then shampoo with your favorite OUAI variety. After rinsing, smooth Treatment Masque through hair, combing with fingers if needed. Chill out for 5-10 minutes, then rinse. 

OUAI Treatment Masque in a tube before and after coarse hair

Expect to see results immediately as Tamarind Seed Extract infuses the hair with a moisture barrier, making it velvety-soft while Smart Keratin bonds with the hair cuticle to smooth and repair damage. In the process of softening and reviving dry, damaged hair, Treatment Masque also provides a sheer, protective layer to seal and protect hair color from fading. So you can get a deep treatment and a color refresh at the same time, all in under 10 minutes—whenever, wherever. 

OUAI Treatment Masque in a tube before and after curly hair

Treatment Masque is never messy and smells like Melrose Place Eau de Parfum (think notes of Rose, Bergamot, Lychee, Cedar-wood, and White Musk), making it an on-the-go girl's holy grail hair product. Apply Treatment Masque before hitting the gym or while waiting for your coffee to brew. It's good for all hair types and can transform any texture so you can break up with breakage for good.

OUAI Treatment Masque in a tube