The Hair Color Trends You'll See Everywhere In 2018
This year we saw celebrities dabble in dusty pinks, icy blondes, and quintessential Cali girl balayage, and now we have a bad craving for a fresh color palette. Don’t get us wrong—show us a platinum Kim Kardashian or a sun-kissed Gigi Hadid and you’ll still get an unnecessarily dramatic ooh-aah reaction out of us, but we’re ready to breathe new life into hackneyed hues and explore unknown territory. If your hair color's in the same mood, keep reading to find out what hair color shades are going to be OUAI popular this year, straight from top Los Angeles colorists.
Rich Browns With Pops of Shimmer
Brown-haired babes looking to stay ahead of the color trend—take it from Tauni Dawson, a senior stylist at Nine Zero One Salon who's responsible for painting It brunettes Desi Perkins and Marianna Hewitt: “I've definitely been bringing in more neutral to warm tones with brunettes. Add richness and warmth into the hair and the resulting color complements the skin so much better. It's going to look more youthful overall. Brunettes were also getting into a high contrast look incorporating their natural roots for a low maintenance color—we’re going to see more of that softness this year. Softening base colors and richening up brunettes all around for a more blended look. Mandy Moore and Jessica Alba are great examples of rich brunettes who still incorporate that soft subtleness with highlights.”
Anja Burton, a colorist at 454 North Salon who recently sun-kissed Khloe Kardashian's mane, says, “Lately my brunettes ask for a beautiful glow of gold tones, specifically one to two shades lighter than their natural with pops of gold shimmer. People sometimes confuse red and orange tones with gold. Gold tones brighten skin tones while adding shine and shimmer to brunette hair.”
Warm, Golden Blondes
As for the updates blondes should expect to incorporate, Tauni notes, “We saw a lot of drastic changes for blondes this past year, like platinum and icy tones with a lot more edge. Blondes are bringing more warmth into play this year and leaving behind that raw tone. Margot Robbie, Rosie Huntington-Whiteley, and Romee Strijd are examples of effortless beauties who are showing off those golden hues, which ultimately add lots of shine and translucency to the hair.”
On whether or not ombré is a thing of the past, Anja, who just refreshed Ashley Tisdale's, tells us, “I do feel like the extreme ombré is done, for now anyway. Right now it’s all about a soft melt. A very gradual tone change from root to ends. People who are looking for low maintenance hair, this is for you." Tauni agrees, “Less ombré and more overall tone on tone. Bringing those highlights closer to the root for an overall softer look is also a good way to update your balayage."
Over at Benjamin Salon in West Hollywood, colorist Shah Karegar, the man behind Irina Shayk's gorgeous brown and Christina Aguilera's fire engine-red, suggests redheads go deeper or add a pop of color via highlights. “I personally like more of a golden copper when it comes to reds. Subtle balayage highlights give them more depth and dimension. I’ve been getting a lot of requests for Jessica Chastain’s color. Nicole Kidman is another beautiful strawberry blonde to use as your inspiration.”
"Pastels might still be a thing, but pastel pink is so 2017. This year's pastels include more of the blues, greens and peachy shades; the most popular being gray and silver, which give the hair more of a matte, ashy look. Kim Kardashian just rocked a very cool gray tone on her bleached hair. Pastel shades themselves are not really damaging, it’s the bleach that’s applied beforehand that causes breakage.”