Smile and Wave, Air Dry Foam Is Here!

Tell your kajillion-step routine to kiss your pretty little peach because Air Dry Foam just came along! Our innovative wash-and-wear foam, out today on theOUAI.co.uk, encourages natural wave patterns for more consistency and definition, making OUAI for the most perfect air-dried waves, free of frizz or crunch. Wave girl bye to buns, clips and braids—Air Dry Foam is packed with Kale Extract to activate texture and soften strands, and Carrot Protein to fight against humidity and reduce frizz.

For girls with wavy and curly hair types, simply massage the Wonder Woman of wash-and-wear into damp hair, scrunch and slay! Wake up, Air Dry Foam, and out the door you go in waves that look glam squad-good without a curling iron—it’s seriously that easy. To thicken and refresh second-day hair, Jen Atkin’s favorite hack is massaging a quarter-sized dollop of Air Dry Foam into the scalp from back to front then shaping ends with OUAI Matte Pomade for added piecey-ness. A sodium chloride and paraben-free foam that makes waves and can be used on damp or dry hair? This changes EVERYTHING.  

Air Dry Foam works like a boss, and smells like a beauty. Like Dry Texture Foam and Leave In Conditioner, the all-in-one wash-and-wear is infused with OUAI N°2, a fabulous floral fragrance that contains notes of Bergamot, Italian Lemon, Rose De Mai, Magnolia, Lily, Blackberry, Violet, Cedarwood, Amber, Patchouli, Sandalwood, and White Musk. What are you waiting for? Get ready to ride this wave all year long.

Click here  to shop Air Dry Foam!