These scents will inspire you, make you feel brand new—let's hear it for new full-size OUAI fragrance. Inspired by NYC, Mercer Street Eau de Parfum conjures up the concrete jungle that equipped OUAI Crush Olivia Perez with the hustle to chase her dreams. Ahead, see the big apple spots that take Perez's New York minutes to the next level.

My name is Olivia Perez and I'm the Founder and Editor-in-Chief of Friend of a Friend, an online lifestyle publication focused on fashion, beauty, and travel that I founded in 2015. I’m also a contributor to, co-founder of System of Service (a non-profit organization I started this year with Joe Holder), and a creative consultant to a few startups in New York City. 

ouai mercer street fragrance Olivia perez

New York has allowed me to be ambitious. It’s a hub of some of the most creative people and places in the world, and living in that energy gives me the constant drive to do as much as I can. That energy is ever-present. I feel like I still experience falling in love with the city every day. Nights where I get to sit outside with friends and share a glass of wine, hearing street performers on the subway, or a walk on a fall day through Washington Square Park all remind me that I live in an eclectic, diverse, and truly special place. Having a “New York moment” is definitely a real thing and there’s no feeling like it. My go-to NYC places, below, especially bring those moments to life.


Cha Cha Matcha New York City

Cha Cha Matcha


  • Bowery Hotel- I’ve been coming to this lobby since I moved to NYC. It’s perfect for a night with friends or even a business meeting during the day.
  • Cafe Gitane- My neighborhood eatery. I’m half Moroccan so I need my weekly fix of Moroccan cuisine to feel at home.
  • Parm
  • Bar Pitti

Bowery Hotel New York City

Bowery Hotel


  • Treasures of NYC- Although they don’t have a storefront, this vintage oasis has the best selection in the city with finds from Chanel to Dior.
  • Frankie’s Shop

Juhi Center New York City

Juhi Center


  • Juhi Center- I go to the Juhi Center once a week for acupuncture. It’s the best escape in the city. Juhi puts needles in the pressure points in my hands so I can’t use my phone.
  • Caudalie Spa
  • Higher Dose

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