We're OUAI quick to flaunt our natural texture, but the Queen of Selfies makes a strong case for wearing the flyaway-free version of every hairstyle (see her sleek, straight hair how-to)—and we're here for it. In typical Kim Kardashian West fashion, Kim shined in a slicked, low ponytail tucked behind the ears that made her icy-blonde pop. Her hairstylist Justine Marjan breaks down the simple six-step style, made with secret sauce OUAI Matte Pomade, below.

Kim Kardashian OUAI Matte Pomade sleek ponytail

  1. Prep damp hair with TRESemmé Keratin Smooth Shine Serum
  2. Blow dry the hair smooth with GHD Hairdryer and R+Co Round Brush
  3. Use the GHD Platinum Styler to smooth throughout length of the hair then create a clean center part
  4. Apply OUAI Matte Pomade to roots for a polished finish
  5. Spray a smoothing brush with R+Co Vicious Strong Hold Hairspray then brush the hair back to the nape of the neck into a ponytail
  6. Secure with a BLAX Snag-Free Hair Elastic then spray a toothbrush with hairspray to brush down flyaways


Keeping up with Kardashians? Click here for a how-to on Khloe Kardashian's fun bun by Jen Atkin