Fashion week in New York, London, and Milan came to a close, but the runways in Paris are just revving up again, like our CEO Jen Atkin’s wild work schedule. With a slew of influencers and models to primp for all the soireés the City of Light has to offer these next few days, she’s barely gotten a sec to catch her breath. But the girl boss still came through with the details on the loose curls she gave six-foot-two supermodel Karlie Kloss for the Dior show. Follow Jen’s breakdown of the style to fetch the French girl look.

  1. Prep damp hair with OUAI Soft Mousse
  2. Blowdry using Dyson Supersonic Hair Dryer with styling concentrator attached, and Christophe Robin Boar Bristle Detangling Brush
  3. Use a 1 1/14" Eideal Curling Iron to curl hair all over 
  4. Use a 1" Eideal Curling Iron to curl the face-framing pieces
  5. Apply a quarter-size dab of OUAI Finishing Crème all over to smooth frizz and flyaways
  6. Spray Balmain Session Spray Strong to set the look
  7. Run a dime-size amount of OUAI Matte Pomade through palms then on ends for a hydrated, piecey texture 


Read our Beginner's Guide to Mixing OUAI Products.



Soft Mousse

Finishing Crème

Matte Pomade