Dry Texture Foam Just Won Allure's Best of Beauty Award

Feeling OUAI grateful because last year Wave Spray was named Allure's Best Wave Enhancer, and now Dry Texture Foam (DTF) was just announced the best styling product for adding texture in Allure's Best of Beauty Awards 2018! A snippet from Allure's love letter to DTF: "Not to get too grandiose, but Ouai Dry Texture Foam will transform your hair — if not your life. Polymers and rice protein serve up that piecey, tousled, perfectly undone look you thought only existed on Instagram." Couldn't have said it better ourselves.

But no, really, we have good reason to brag about the foam. If your 'do is DTF like ours is then allow it to bask in texture that rivals Kate Moss' after-party mane AKA supermodel waves. Infused with wheat protein, the texturizing foam creates instant undone texture and dramatic pieceyness without leaving any trace of sticky residue on hair or hands. Think of it as a smoky eye for your hair. For three OUAIs you didn't know how to use DTF, read this.

What makes DTF even more award-worthy? Its addictive fragrance—North Bondi, a OUAI signature that smells of Bergamot, Italian Lemon, Rose De Mai, Magnolia, Lily, Blackberry, Violet, Cedarwood, Amber, Patchouli, Sandalwood, and White Musk. Mmm. Smells like a winner to us.

 

Got questions? Read our Dry Texture Foam for Dummies Guide