Coming Soon: Air Dry Foam, the Wonder Woman of Wash-and-Wear
Look! Up in the sky! It’s a bird! It’s a plane! It’s Air Dry Foam! Coming soon to the squad is the Wonder Woman of wash-and-wear hair—Air Dry Foam, a major time-saving wash-and-wear foam that creates effortless air-dried waves without braids, buns or clips. Infused with Kale Extract, Air Dry Foam’s innovative wash-and-wear formula enhances natural wave patterns for soft, touchable texture that’s never crunchy or frizzy. Ready or not, here she comes to revolutionize your air dry.
To our OUAI babes with wavy or curly hair, Air Dry Foam will do wonders for your wash-and-wear way of life and get you out the door OUAI quicker. All you have to do is massage the foam into damp hair, scrunch and go. Literally, it's easier than tagging someone, and you can expect your hair to dry in a perfect beachy shape. How? Air dry dream-makers like Kale Extract activate natural texture while Carrot Protein fights humidity and reduces frizz. Last but not least, prized ingredient Panthenol conditions, protects, and adds shine. So yeah, we think it's safe to say you can skip the heat styling tools this summer, and take your strands on an air-dried destination vacay—no return flight needed, because this foam is to-dry-for fabulous.
Bonus: You can use the foam on damp or dry hair. When your dry strands need a pick-me-up, apply Air Dry Foam from mid-length to ends for frizz-free, lived-in waves that are touchably soft. But wait, there’s more! Your olfactory senses will be stoked to know that Air Dry Foam shares a scent with OUAI Wave Spray—OUAI N°2, a beautiful oral fragrance that contains notes of Bergamot, Italian Lemon, Rose De Mai, Magnolia, Lily, Blackberry, Violet, Cedarwood, Amber, Patchouli, Sandalwood, and White Musk. So when does our resident wash-and-wear Wonder Woman drop, you ask? April 17th, mark your calendars!