A Guide to OUAI Scents (and the Inspiration Behind Them)
One spritz of OUAI anything conjures up breathtaking views of a white-sugar sand beach in St. Barth. Call it magic, but the five intoxicating OUAI scents were conceived after an arduous process of tweaking and re-tweaking by Jen Atkin and a traditional fine French perfumer. Though if your tresses have ever had a taste of OUAI, they know that smell isn’t the only the star of the show—their fierce functionality is also a headliner. Multi-purpose products with swoon-worthy smell that lend effortless hair anytime, anywhere? For a peek of how that perfection came about, below we asked Jen about the inspiration behind the OUAI scents, and compiled a scent guide according to products.
What were your sources of inspiration for the OUAI scents?
I worked really hard crafting the perfect scent, making the heart of rose at the center of each. I was inspired by fine French fragrances (as Paris is one of my favorite cities and where my husband and I had our first date), Hawaii (where I grew up), and the glamorous scents of the Middle East, where I travel frequently. I wanted to create a worldly line, and scent absolutely evokes our sense of memory.
I’m so shocked that everyone loves the scents as much as I do! So many products I’ve received in haircare either smelled adolescent or too old. I find my favorites and mix them all together. I wanted the line to smell specially curated.
OUAI N°1 – A sheer and airy floral/musky fragrance, with notes of Italian Lemon, Turkish Rose, Jasmine Sambac, Iris, Lilly, and White Musk.
OUAI N°2 – This beautiful floral fragrance contains notes of Bergamot, Italian Lemon, Rose De Mai, Magnolia, Lilly, Blackberry, Violet, Cedar-wood, Amber, Patchouli, Sandalwood, and White Musk.
- Repair Conditioner
- Smooth Conditioner
- Volume Conditioner
- Curl Conditioner
- Clean Conditioner
- Wave Spray
- Soft Mousse
- Soft Hair Spray
- Dry Shampoo
- Smooth Spray
OUAI N°3 – A floral fragrance that includes notes of Italian Bergamot, Touch of Rose, Touch of Muget, Waterlily, Iris, and White Musk.
OUAI N°4 – This beautiful floral fragrance contains notes of Violet, Gardenia, Ylang Ylang, and White Musk.
OUAI N°5 – Contains notes of Rose, Bergamot, Lychee, Cedar-wood, and White Musk.