One spritz of OUAI anything conjures up breathtaking views of a white-sugar sand beach in St. Barth. Call it magic, but the five intoxicating OUAI scents were conceived after an arduous process of tweaking and re-tweaking by Jen Atkin and a traditional fine French perfumer. Though if your tresses have ever had a taste of OUAI, they know that smell isn’t the only the star of the show—their fierce functionality is also a headliner. Multi-purpose products with swoon-worthy smell that lend effortless hair anytime, anywhere? For a peek of how that perfection came about, below we asked Jen about the inspiration behind the OUAI scents, and compiled a scent guide according to products.

What were your sources of inspiration for the OUAI scents? 

I worked really hard crafting the perfect scent, making the heart of rose at the center of each. I was inspired by fine French fragrances (as Paris is one of my favorite cities and where my husband and I had our first date), Hawaii (where I grew up), and the glamorous scents of the Middle East, where I travel frequently. I wanted to create a worldly line, and scent absolutely evokes our sense of memory. 

I’m so shocked that everyone loves the scents as much as I do!  So many products I’ve received in haircare either smelled adolescent or too old. I find my favorites and mix them all together. I wanted the line to smell specially curated.

A post shared by OUAI Haircare (@theouai) on


Mercer Street – A sheer and airy floral/musky fragrance, with notes of Italian Lemon, Turkish Rose, Jasmine Sambac, Iris, Lilly, and White Musk. 

A post shared by OUAI Haircare (@theouai) on

North Bondi – This beautiful floral fragrance contains notes of Bergamot, Italian Lemon, Rose De Mai, Magnolia, Lily, Blackberry, Violet, Cedar-wood, Amber, Patchouli, Sandalwood, and White Musk.


A post shared by OUAI Haircare (@theouai) on

Rue St. Honoré – This beautiful floral fragrance contains notes of Violet, Gardenia, Ylang Ylang, and White Musk. 


A post shared by OUAI Haircare (@theouai) on

Melrose Place – Contains notes of Rose, Bergamot, Lychee, Cedar-wood, and White Musk.


Shop OUAI Eau de Parfums on 11.13

Find out Jen Atkin's Favorite Smelling Beauty Products