One spritz of OUAI anything conjures up breathtaking views of a white-sugar sand beach in St. Barth. Call it magic, but the five intoxicating OUAI scents were conceived after an arduous process of tweaking and re-tweaking by Jen Atkin and a traditional fine French perfumer. Though if your tresses have ever had a taste of OUAI, they know that smell isn’t the only the star of the show—their fierce functionality is also a headliner. Multi-purpose products with swoon-worthy smell that lend effortless hair anytime, anywhere? For a peek of how that perfection came about, below we asked Jen about the inspiration behind the OUAI scents, and compiled a scent guide according to products.
What were your sources of inspiration for the OUAI scents?
I worked really hard crafting the perfect scent, making the heart of rose at the center of each. I was inspired by fine French fragrances (as Paris is one of my favorite cities and where my husband and I had our first date), Hawaii (where I grew up), and the glamorous scents of the Middle East, where I travel frequently. I wanted to create a worldly line, and scent absolutely evokes our sense of memory.
I’m so shocked that everyone loves the scents as much as I do! So many products I’ve received in haircare either smelled adolescent or too old. I find my favorites and mix them all together. I wanted the line to smell specially curated.
Mercer Street – A sheer and airy floral/musky fragrance, with notes of Italian Lemon, Turkish Rose, Jasmine Sambac, Iris, Lilly, and White Musk.
North Bondi – This beautiful floral fragrance contains notes of Bergamot, Italian Lemon, Rose De Mai, Magnolia, Lily, Blackberry, Violet, Cedar-wood, Amber, Patchouli, Sandalwood, and White Musk.
- Repair Conditioner
- Smooth Conditioner
- Volume Conditioner
- Curl Conditioner
- Clean Conditioner
- Wave Spray
- Soft Mousse
- Soft Hair Spray
- Dry Shampoo
- Leave In Conditioner
- Texturizing Hair Spray
- Dry Texture Foam
- Air Dry Foam
- Volume Spray
- Dry Shampoo Foam
Rue St. Honoré – This beautiful floral fragrance contains notes of Violet, Gardenia, Ylang Ylang, and White Musk.
- Hair Oil
- Memory Mist
- Finishing Creme
- Curl Jelly
- Medium Hair Spray
- Matte Pomade
- Anti-Frizz Hair Sheets
Melrose Place – Contains notes of Rose, Bergamot, Lychee, Cedar-wood, and White Musk.
Shop OUAI Eau de Parfums on 11.13
