Looking to usher in the new season with a hair update? We applaud you. There's no better way to refresh your look for a new year or season that than a fashion forward cut or style. We picked our favorite  looks for the Spring 2017 Runways to help inspire you. From super shiny locks to a wet look perfect for all the weddings on your calendar, you're sure to find something that works for you. Bonus: All the looks are easy to achieve at home with a little elbow grease (or OUAI Hair Oil)

Shine Is Everything

Healthy-looking, glossy strands are absolutely on trend right now. A lot of times smooth locks go hand in hand with that flat-ironed sleek look but this year, even the waves and updos were shining all over the runway. Easily add a little gloss to your look with a pump of our multitasking Hair Oil. It’ll smooth flyaways and hide any existing breakage.


Accessories are King

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This trend is key to remember as we head into warmer weather (and festival season) because simple accessories are a great, no-frills way to make a statement and add pizazz to an otherwise boring ponytail or topknot. To give your braids and other accessories staying power and grip, spray the section with Texturizing Hair Spray before and after. Bottom line with this look; get creative.

Go Low-Key With Wet Hair

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Wet hair has been around for a little while now but it’s still worth trying if you haven’t already. We love that it’s so versatile and can be made to look formal or casual. New this season was the wet-hair & center part pairing, which made it less ‘glam’ Also, it expertly hides dirty hair, so you really can’t go wrong. To create this look, slick back hair with a generous application of our Hair Oil. Once your hair has the desire amount of sheen, emulsify Matte Pomade between your palms and spread evenly throughout hair.

Play With Natural Textures

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From bangs in all shapes and sizes to wildly textured cuts styled simply or not at all - it seems like the latest ‘thing’ in hair is to embrace what you have in it’s natural form and use it to make a personal statement.  We loved all the easy knotted buns and funky half-up dos. Use our Soft Hair Spray to exaggerate it before you head out.

A Little Drama Never Hurts

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We can’t all be Amy Winehouse or Uma Thurman in Pulp Fiction but don’t be afraid to let your hair make a big, bold statement. A blunt cut or a mini bouffant is sure to turn heads and you know what they say, the bigger the hair the closer to God. To prep for super-volume, try our Soft Mousse then make the style stay with our Medium Hair Spray.